ADSPEAKS: Kirsty Dollisson on “Shopper Marketing”

KirstyDollisson

Macleay Advertising is pleased to welcome the General Manager of Torch Media, Kirsty Dollisson, as guest speaker in the ADSPEAKS series of talks from high-ranking industry professionals. Kirtsy brings over seventeen years’ experience within the Out-of-Home industry . Starting her career in media sales with Boyer International Outdoor and Boyer Sports Media, selling airport and sporting ground advertising, Kirsty moved into international media sales working with global brands across a number of sectors. After five years in media sales, Kirsty moved into media marketing and accountability where she played an instrumental role in developing the Eye Drive, Eye Fly and Eye Shop brands for Eye Corp, establishing herself as a leader in media branding, accountability and research.

Kirsty launched the TorchMedia brand in 2007, a media company dedicated to influencing shoppers. She has been the driving force behind TorchMedia’s extensive shopper research, insight and media accountability programme. She is widely regarded within the Australian media industry as an expert and advocate of ‘shopper media’, regularly providing commentary to the trade press on anything related to Out-of-Home advertising, shopper behaviours and retail media and marketing.

Kirsty is a member of Business Chicks, plays an active role in the Outdoor Media Association marketing committee, possess a Bachelor of Environmental Science from Sydney University and was awarded with the 2010 B&T Media Brand of the Year.

This year Kirsty has also been shortlisted as a finalist for 3 Women In Media Awards (Sales, Marketing & Mentoring).

Kirsty will be speaking on “Shopper Marketing” at 12 pm on Monday, August 4, 2014 at Macleay College, Level 2, 28 Foveaux Street, Surry Hills 2010.

ADSPEAKS is open to industry and public, but registration over ithomson@macleay.edu.au is essential.

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