How the Human Anatomy Prevents Ads from Reaching Everyone | Sales & Marketing from AllBusiness.com
Thanks to Julieann Brooker for digging up this article by Chuck McKay from AllBusiness.com after a great collabotative workshop with Justin Smidmore from MC Creative.
From the article:
What a great time to present your message. Advertise your brand on television, or send her a letter, or show her a point of purchase display. Give her a compelling reason to choose your brand while her reticular system is most likely to bring your message to her conscious attention.
But how can you predict when that metaphorical box of flakes will go empty? Unless your business is seasonal, you can’t. And that pretty much means you need a constant presence in the marketplace.