Brand creates ‘unskippable’ ad viewers can’t help but watch

Here’s a great article we found on Businessetc.com written by Cristina Finn. Geico creates a TVC you can’t skip!

“YOU CAN’T SKIP this Geico Insurance ad, because it’s already over.”

These are the lines of the genius advert that makes you fight the urge to press that skip button.

Dubbed the “unskippable” ad, viewers have called it weird, wonderful and just down-right strange. (It’s the freaked out eyes that makes it, and the dog, of course).

However, the brand succeeds in its goal. You’re going to watch until the end:
Source: GEICO Insurance/YouTube

This is not the first of its kind. Geico also made this one:
Source: GEICO Insurance/YouTube

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