Will Edwards, Associate Creative Director at JWT

0f94445Will took some time out of his commerce degree to try his hand at something more creative. Completing the Diploma of Advertising at Macleay College was the beginning of a very interesting and very creative career. Look where he is now.

Where are you currently working and what do they specialise in? 

I work for JWT Sydney. They do pretty much everything in the realm of advertising. But they also aspire to do ads that don’t look or feel like ads, so we do a lot of that too.

Can you describe your role at your current job?

I’m an ACD, which could mean many things. A crafty dude. A critical demander. But it actually stands for Associate Creative Director. I run Kellogg’s which is one of our biggest brands. My role is to bring brands sales success through disruptive means across all media channels – in layman’s terms, I get people to eat more cereal. 

What have been some of the highlights at your current job?

The recent work for Kellogg’s Nutri-Grain. We took an iconic brand and revolutionised it. The ‘Unstoppable’ campaign lifted sales and got teens talking about the brand. Plus I got to meet some truly inspirational people along the way – who wouldn’t want to meet a blind surfer?

What are your future career goals?

I aspire to come up with big ideas that change the world for the better. I’m for doing good because I think society needs bold disruptive thinking to fix the issues we face.

Why did you decide to study at Macleay and how has it helped you get to where you are now?

I took time off from my double degree in commerce/computers to study something less mentally numbing. After week one, I got hooked on the thought of coming up with ideas for a job. The rest, as they say, is history.

What are some of your best memories of your time at Macleay?

The highlight for me was presenting ideas in the TV commercials, radio and copywriting components. When I think back, my ideas were absolutely woeful but I had fun coming up with them and that’s all that really mattered.

Macleay College has just launched it’s new 2-year Bachelor of Advertising and Media. 

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