Macleay College’s advertising students recently had the opportunity to develop and produce a commercial for the home cooking service ‘MyDish’.
From the development of the concept, copy and storyboard, the students then filmed and edited the commercial. Each took on a different production role, from production manager, to casting, styling, locations, camera assistant, gaffer, grip and editor.
Check out the results below.
Owner Tim O’Donohue was thrilled with the results:
“A huge thank you to the advertising students of Macleay College, for My Dish’s new 60 second advertising film. After meeting with the head of the advertising faculty and video production lecturer, Ian Thomson at Macleay College’s Open Days with my son, My Dish was offered the opportunity to brief 2015’s advertising students on our business, products and services in order for a TV commercial to be created. Following the briefing, the students developed a detailed analysis of the target audience, a key message for the advertisement and storyboarded the whole video. To create authenticity, the filming was done at our home with the cast consisting of family and friends. On the day, we were all blown away by the professionalism of the students who were in charge of everything, from set, food styling and costuming to lighting and sound. Five weeks after the briefing, we were presented with a polished and professional TVC, edited by the students themselves. We couldn’t be happier with how everything went, and are thankful to Macleay College for the service they provided to our small business. We can’t wait to put it out there and see the reactions from our existing customers, and our target audience!
Thanks, The Team @ My Dish”