The Australian Commercial Radio Awards (ACRA) are Aussie radio’s night of nights and the 2016 awards proved that Macleay’s lecturers and graduates can deliver.
Copy writing and Radio Lecturer Cameron Horn was most surprised to win his 5th ACRA in 5 years, when his campaign for Spot Go Cleaning Products picked up Regional Campaign of the Year.
“I really didn’t expect this,” says Cameron. “I just kept eating as they were announcing it. I actually dropped my cutlery when they announced it. I couldn’t believe it.”
Cameron says, the real surprise was in that about 8 clients had rejected the idea behind the Campaign. “Persistence really does pay off. I’ve had this idea in my mind since about 2010!”
The night wasn’t finished for Cameron though, as later, his campaign that he collaborated with Macleay graduate Katrina Fowler for client Carl’s Junior, won Best Regional Sales Promotion.
“I wrote these, Katrina and I voiced them, then our promotions team worked on them at Southern Cross Austereo. The results were astronomical for the client. They were running 700% above their projected targets after the promotion.”
Katrina was also a finalist in the Best Newcomer to Radio category. “Hey, I was just stoked to be a finalist – that’s top 5 in Australia! Awesome!” Katrina said after the event. This follows up Katrina’s nomination as a finalist last year in the Commercial writing category.
Listen to the Spot Go Campaign: