AdGrad Sam Parrott making his mark at Carat Media

 

Where are you currently working and what do they specialise in? I currently work at Carat Media. We’re a media agency, specialising in how consumers connect & engage with brand through media channels.

Can you describe your role at your current job? I’m currently a Strategy Manager. I get looped into campaigns from the start, where I have a focus on our target market – exactly who the consumer is, and how we can connect with them. We do a heap of research, audience and data analysis on the consumers, to come up with a cross-platform strategy recommendation. It’s a lot of bigger projects, where we find out as much as we can about a demographic!

What have been some of the highlights at your current job? Media is a great industry to get involved with. There’s so many directions you can go down, learning a scope of the advertising world. There’s also some great initiatives to keep you here – agencies have relationships with media companies, a lot who love to throw a party! Besides this, a lot of internal opportunities too – where I’ve even won a trip to Bali! Actual work wise, I was the Business Manager on an awesome client campaign, which was nominated for three industry awards throughout 2016/2017! Having your work turn into something award worthy is so great to see. You can check out that campaign here.

What are your future career goals? Continue to develop my skills within the media & advertising industry. I’ve recently jumped over to Strategy, which has been an interesting move for me – especially coming over from an investment/client service background. I’m keen to continue working on some amazing campaigns, developing myself within the business, and climbing up that ladder – who knows, a future CEO?!

Why did you decide to study at Macleay and how has it helped you get to where you are now? Macleay College hooked me in with the way they had very clear, straight forward & speedy learning opportunities. I liked the fact I could study advertising specifically, and get the degree over and done within two years. Macleay College definitely opened the doors for me entering the advertising industry, where my Media teacher at Macleay, actually worked at Carat Media, giving me that one foot in the door!

What are some of your best memories of your time at Macleay?Creating some great friends, not only with the students, but also with the staff. I’ve got a couple of people who I’ve ended up working with, and still keep in contact with today. I found Macleay to also have a great network, who were all there to support each other.

Macleay College offers 1 year Diploma and 2 year Degree qualifications in Advertising & Digital Media.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s