Congratulations to the graduating Bachelor of Advertising and Media students who successfully presented their Major Projects to a panel of industry judges.
Major Project is the capstone unit of the Bachelor of Advertising and Media and prepares graduating students as they launch themselves into the industry. Based on their skills and passions, students are asked to plan, manage and execute all the stages of an original piece of work, to a high professional standard. The project can be: creative (print, audio, moving image etc); a digital media project (app, game, web, video, animation, interactive, social media): strategic media project; or a marketing or account management project.
The students proudly presented the following works:
Matthew Fiacchi developed Spectrum, a queer wellness app designed to improve quality of life for queer people of all backgrounds. The app provides unique information and resources that help users connect, learn and navigate difficult mental health issues.
Dillemials is a positive psychology, social media platform for millennials developed by Alana Taylor-Benn. The platform encourages users to share their thoughts, feelings and anxieties within a supportive digital community.
Adriana Kind created a careers and study advice app for prospective tertiary students. The app assists young adults in finding relevant study information and career advice after graduating from high school.
Your Vibe is a health and safety campaign targeted at young music festival attendees. The brainchild of Grace Cooper, the campaign addresses the topic of drug and alcohol safety in a fun and engaging manner.
Sophie Robertson developed FoodFace, a full-service food sharing app that helps people make the most out of cooking. The app encourages users to share recipes, advice, reviews and dining experiences.
Reality TV vs. Fantasy TV is a beautifully executed art piece for young women, that represents the contrast of reality and fantasy. The work was installed on campus by Rowan Slade, and encouraged audiences to interact with the work, by taking a seat and a sharing selfie.
The judges were blown away by the level of creativity and innovation showcased by these talented students and are excited to see what’s next for them as they enter the industry.
If you are interested in a career in Advertising and Media, Macleay College is currently enrolling for the trimester 2, starting on May 28th.