All posts by AdDude

Ad Students to develop Snapchat campaign ideas for RUOK?

As part of Macleay College’s commitment to project based learning, it was an honour to have Katherine Newton and Anastasia Symons, campaign manager and social media coordinator from the mental health organisation RUOK? on campus to brief the advertising & media students from the SOCIAL MEDIA STRATEGY class on developing some campaign ideas using Snapchat.

The project briefing was conducted as part of a guest lecture and podcast from the digital media strategist Dan Wilkinson from HotnDelicious: Rocks the Planet. Check out Dan’s website to listen to the podcast.

And watch this space to see what lecture Jeremy Taylor-Riley and his students come up with by the end of the trimester.

The SOCIAL MEDIA STRATEGY unit is run as part of the Diploma and Bachelor courses in Advertising & Media, and Digital Media at Macleay College campus’ in both Sydney and Melbourne.

 

AdGrad Sam Parrott making his mark at Carat Media

 

Where are you currently working and what do they specialise in? I currently work at Carat Media. We’re a media agency, specialising in how consumers connect & engage with brand through media channels.

Can you describe your role at your current job? I’m currently a Strategy Manager. I get looped into campaigns from the start, where I have a focus on our target market – exactly who the consumer is, and how we can connect with them. We do a heap of research, audience and data analysis on the consumers, to come up with a cross-platform strategy recommendation. It’s a lot of bigger projects, where we find out as much as we can about a demographic!

What have been some of the highlights at your current job? Media is a great industry to get involved with. There’s so many directions you can go down, learning a scope of the advertising world. There’s also some great initiatives to keep you here – agencies have relationships with media companies, a lot who love to throw a party! Besides this, a lot of internal opportunities too – where I’ve even won a trip to Bali! Actual work wise, I was the Business Manager on an awesome client campaign, which was nominated for three industry awards throughout 2016/2017! Having your work turn into something award worthy is so great to see. You can check out that campaign here.

What are your future career goals? Continue to develop my skills within the media & advertising industry. I’ve recently jumped over to Strategy, which has been an interesting move for me – especially coming over from an investment/client service background. I’m keen to continue working on some amazing campaigns, developing myself within the business, and climbing up that ladder – who knows, a future CEO?!

Why did you decide to study at Macleay and how has it helped you get to where you are now? Macleay College hooked me in with the way they had very clear, straight forward & speedy learning opportunities. I liked the fact I could study advertising specifically, and get the degree over and done within two years. Macleay College definitely opened the doors for me entering the advertising industry, where my Media teacher at Macleay, actually worked at Carat Media, giving me that one foot in the door!

What are some of your best memories of your time at Macleay?Creating some great friends, not only with the students, but also with the staff. I’ve got a couple of people who I’ve ended up working with, and still keep in contact with today. I found Macleay to also have a great network, who were all there to support each other.

Macleay College offers 1 year Diploma and 2 year Degree qualifications in Advertising & Digital Media.

Social Media Strategy and Brand Influencers

 

What a thrill for Macleay College’s Advertising & Digital Media students to be delivered a guest lecture on social media strategy and brand influencers from two of the best: HotnDelicious strategist Dan Wilkinson (https://hotndelicious.com/) and model & fashion blogger Lauren Vickers (http://www.laurenvickers.com) – all as a live podcast in Macleay College’s multi-media studio.

Melbourne Ad students create TVC for CoverCard

Macleay College’s Melbourne Advertising & Media students have produced a TVC for the client COVERCARD as part of their VIDEO PRODUCTION  class. 

Macleay Lecturer Lauchlan Pevie mentored the advertising students through the creative and production processes of producing their first TV commercial which included: concept development, scripting, storyboarding, pre-production, casting, costume, lighting, filming, editing and post-production.

Matt Tomlins, CoverCard CEO and Co-Founder commended the students at the completion of the project “As a student project I was unsure how it would play out, but you exceeded my expectations in both the quality of the final output and the process that got us there. From the beginning it was obvious that the time had been taken to read and watch the various briefing materials as the team quickly ‘got’ the concept. The team was professional throughout and gave genuine care and attention to what we were trying to achieve. A number of the deadlines were tight and I felt the ability to quickly cut to the chase in regards to what was required was critical. The end product will be very useful in helping us communicate our offer and as an early stage startup it will be critical in getting our business off the ground. Thanks again for your efforts. My overall comment is that it didn’t particularly feel like a student project. Best Regards, Matt Tomlins.”

The future is no longer digital. The present is.

‘Digital’ surrounds us – to the extent that it we no longer know what to describe as digital and what not. What is the difference? And when is it appropriate to describe technology as ‘digital’ ? Or telecommunications? Or marketing? Or the process of your toddler at home tapping on plastic piano keys? If living in; communicating for; and doing business with a digital world has become the norm, how do we best take advantage of the opportunity that digital media presents to us? 

But let’s take a step back, and look at the impact that digital media has had on our business, communications and personal worlds. Born from the dots and dashes codes of electrical telegraphy, then developed into the transistor and later the computer, binary code has allowed us to transmit and reproduce information quickly, over vast distances, and without deterioration of quality.

Since the development of the Internet, the transfer of data for all kinds of applications has had a huge influence on our commercial, social and personal activities. Research from the Computing Productivity Report (Brynjolfsson & Hitt) indicates that “digital technologies have significantly increased the productivity and performance of businesses”. On a personal level Yvonne Wong in her book ‘Sovereign Finance and the Poverty of Nationssuggests that “by enabling greater interconnectedness, easier communication, and the exposure of information that in the past could have more easily been suppressed, society demands a whole new level of freedom of speech”.

And as digital technology continues to expand into mobile telecommunications, interactive media and screen based communications, new entrepreneurial and employment opportunities have risen for those able to devise entrepreneurial concepts, generate content and leverage projects for digital media.

But when the whole area of digital media seems so broad, where do you start to get a handle on it all? The answer lies in the combination of: developing broad-reaching knowledge about information and communication technologies; learning to think outside of the box to generate ideas for digital media projects for digital applications that may not even exist yet; managing digital media projects in any one or more area of specialist technology – whether that be word, screen, mobile, interactive, marketing or data focused.

The digital analytics firm comScore recently reported that “time spent with digital media has grown exponentially, increasing 49 percent from 2013… and mobile consumption has increased by 90 percent over the last two years”.

“In the future, every business will need to have a person who can create digital content” claims Chantal Abouchar, Founder and CEO of Australia’s first Media Accelerator THE STUDIO as she took part in Macleay College’s series of industry advisory panel consultancies in order to develop the new Diploma and Bachelor of Digital Media courses.

Macleay College’s new Bachelor and Diploma courses in Digital Media combine conceptual development skills and strategic thinking with management and digital production skills in DIGITAL VIDEO, WRITING FOR DIGITAL COMMUNICATIONS, INTERACTIVE DESIGN and DIGITAL MARKETING and an ability to adapt to changes in industry and technologies that are bound to come.

Ian Thomson is Head of the Advertising & Digital Media Faculty for Macleay College’s campuses in Sydney and Melbourne.

About Macleay College:

Macleay College offers highly regarded, industry focused education in Business, Journalism, Advertising and now Digital Media. These tertiary courses have an emphasis on multi-media qualifications and offer students a hands-on approach to fast-track their career. The Bachelor of Digital Media features specialisations in DIGITAL VIDEO, WRITING FOR DIGITAL COMMUNICATIONS and DIGITAL MARKETING. Macleay College has campuses in Sydney and Melbourne. 

For more information, contact Macleay College on 1300 939 888.

 

Advertising Jobs on the Rise

Great news on the job growth in the advertising and media sectors in Australia. Over 50,000 jobs in the next 5 years, and 38.6% growth predicted over 10 years. It seems like the perfect time to study the Bachelor of Advertising & Media at Macleay College. 

For more details check out this study from Job Outlook: Link

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