All posts by AdDude

It’s Award-Winning Month at Macleay

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Video Production lecturer Cisco Corea speaking to students about his award winning MTV Adidas campaign.

I’m pleased to announce that our Video Production lecturer Cisco Corea has just won a best advertising campaign of the year / Branded Content at the ASTRA awards for the MTV Adidas campaign he produced and directed.

Our Sydney copywriting lecturer Cameron Horn is nominated for the 6th year in a row at the ACRA Radio Awards, and up against his ex-student Katrina Fowler for the second year running. Account Management graduate Kyra Brown is also nominated this year. Congratulations to all three.

Ian Thomson’s latest short film THE INVISIBLE EDGE was also an official selection in the London Independent Film Awards, pre-selected for the New Zealand Film Awards, and was a finalist in the Mindscape Film Festival in Los Angeles. The film will also be screened as part of The Big Anxiety Festival in Sydney.

The Advertising & Media faculty are pleased to be launching a new unit in GAMIFICATION in T3, developed and delivered by the award-winning advertising creative director and author, Simon Veksner.

It will also be the first roll-out of the AUDIO STORYTELLING unit with multi-ACRA-award winning radio copywriter Cameron Horn. This unit teaches student radio advertising script-writing, audio production using ProTools and the increasing popular art of podcasting.

In Melbourne we will be running a new elective in COPYWRITINGwith the local Melbourne Social Media personality Candy Hertz.

We are looking forward to welcoming Lizzie Mack on-board to deliver the new STORY & NARRATIVE unit as part of the Digital Media Diploma and Degree in T3. Lizzie is not only a seasoned social media marketing and film teacher, but also a talented jazz vocalist (https://twitter.com/macklizzie). The unit explores a vast array of storytelling techniques for digital media projects, from online video, to interactive games and digital marketing campaigns.

Digital Design lecturer Jason Gemenis has just launched his new digital agency PEPPERMINT. This not only offers students great industry focused learning at the coal-face of digital marketing, design and media, but Jason also offers internships for budding digital design specialists.

In addition, in November this year our CREATIVE PROCESS lecturer Julieann Brooker will be travelling to Bhutan with Dr Lindsay Oades, Director of the Centre for Positive Psychology, Graduate School of Education, University of Melbourne, to study the measurement and embodiment of Gross National Happiness (GNH) in a combined program between GNH Bhutan and GNH Australia. 

Ian Thomson, Head of the Advertising & Digital Media Faculty

CONGRATULATIONS TO MACLEAY COLLEGE’S LATEST ADVERTISING & MEDIA BACHELOR GRADS

Congrats to this trimester’s graduating Bachelor of Advertising & Media students Daniel Koublachvili (L), Robyn Lear (3R) and Caitlin Thomas (2R) who presented their final major projects to the industry panel of Experience Designer Sam Court (M), Samantha Benney, Regional Customer Marketing Manager (3L), Accolade Wines and Kristy Chilman, Marketing Lead at The Brand Architect (R).

Daniel developed an application to allow people to donate rounded up change to charities called LINK. Robyn developed a strategic marketing and communications plan for SKYY VODKA in Australia, and Caitlin Thomas developed a social media platform for Tweens called HEYU.

They have certainly set the bar high for next trimester’s graduating bachelors!

Ian Thomson (2L), Head of the Advertising & Digital Media Faculty at Macleay College.

Ad Students to develop Snapchat campaign ideas for RUOK?

As part of Macleay College’s commitment to project based learning, it was an honour to have Katherine Newton and Anastasia Symons, campaign manager and social media coordinator from the mental health organisation RUOK? on campus to brief the advertising & media students from the SOCIAL MEDIA STRATEGY class on developing some campaign ideas using Snapchat.

The project briefing was conducted as part of a guest lecture and podcast from the digital media strategist Dan Wilkinson from HotnDelicious: Rocks the Planet. Check out Dan’s website to listen to the podcast.

And watch this space to see what lecture Jeremy Taylor-Riley and his students come up with by the end of the trimester.

The SOCIAL MEDIA STRATEGY unit is run as part of the Diploma and Bachelor courses in Advertising & Media, and Digital Media at Macleay College campus’ in both Sydney and Melbourne.

 

AdGrad Sam Parrott making his mark at Carat Media

 

Where are you currently working and what do they specialise in? I currently work at Carat Media. We’re a media agency, specialising in how consumers connect & engage with brand through media channels.

Can you describe your role at your current job? I’m currently a Strategy Manager. I get looped into campaigns from the start, where I have a focus on our target market – exactly who the consumer is, and how we can connect with them. We do a heap of research, audience and data analysis on the consumers, to come up with a cross-platform strategy recommendation. It’s a lot of bigger projects, where we find out as much as we can about a demographic!

What have been some of the highlights at your current job? Media is a great industry to get involved with. There’s so many directions you can go down, learning a scope of the advertising world. There’s also some great initiatives to keep you here – agencies have relationships with media companies, a lot who love to throw a party! Besides this, a lot of internal opportunities too – where I’ve even won a trip to Bali! Actual work wise, I was the Business Manager on an awesome client campaign, which was nominated for three industry awards throughout 2016/2017! Having your work turn into something award worthy is so great to see. You can check out that campaign here.

What are your future career goals? Continue to develop my skills within the media & advertising industry. I’ve recently jumped over to Strategy, which has been an interesting move for me – especially coming over from an investment/client service background. I’m keen to continue working on some amazing campaigns, developing myself within the business, and climbing up that ladder – who knows, a future CEO?!

Why did you decide to study at Macleay and how has it helped you get to where you are now? Macleay College hooked me in with the way they had very clear, straight forward & speedy learning opportunities. I liked the fact I could study advertising specifically, and get the degree over and done within two years. Macleay College definitely opened the doors for me entering the advertising industry, where my Media teacher at Macleay, actually worked at Carat Media, giving me that one foot in the door!

What are some of your best memories of your time at Macleay?Creating some great friends, not only with the students, but also with the staff. I’ve got a couple of people who I’ve ended up working with, and still keep in contact with today. I found Macleay to also have a great network, who were all there to support each other.

Macleay College offers 1 year Diploma and 2 year Degree qualifications in Advertising & Digital Media.

Social Media Strategy and Brand Influencers

 

What a thrill for Macleay College’s Advertising & Digital Media students to be delivered a guest lecture on social media strategy and brand influencers from two of the best: HotnDelicious strategist Dan Wilkinson (https://hotndelicious.com/) and model & fashion blogger Lauren Vickers (http://www.laurenvickers.com) – all as a live podcast in Macleay College’s multi-media studio.

Melbourne Ad students create TVC for CoverCard

Macleay College’s Melbourne Advertising & Media students have produced a TVC for the client COVERCARD as part of their VIDEO PRODUCTION  class. 

Macleay Lecturer Lauchlan Pevie mentored the advertising students through the creative and production processes of producing their first TV commercial which included: concept development, scripting, storyboarding, pre-production, casting, costume, lighting, filming, editing and post-production.

Matt Tomlins, CoverCard CEO and Co-Founder commended the students at the completion of the project “As a student project I was unsure how it would play out, but you exceeded my expectations in both the quality of the final output and the process that got us there. From the beginning it was obvious that the time had been taken to read and watch the various briefing materials as the team quickly ‘got’ the concept. The team was professional throughout and gave genuine care and attention to what we were trying to achieve. A number of the deadlines were tight and I felt the ability to quickly cut to the chase in regards to what was required was critical. The end product will be very useful in helping us communicate our offer and as an early stage startup it will be critical in getting our business off the ground. Thanks again for your efforts. My overall comment is that it didn’t particularly feel like a student project. Best Regards, Matt Tomlins.”