Category Archives: AdGrads

Where are they now? Check out these profiles of graduates from the advertising program at Macleay College.

THE MELBOURNE AD-VANTAGE

Melbourne students, launch your creative career with Macleay’s one-year Diploma of Advertising & Media just like these successful graduates have.

Aislin Mcleod came to Macleay College from what she describes as an “impersonal” university. She was excited by the possibility of a class environment where the lecturers knew your name and took the time to discuss teaching and learning with you.

Aislin was immediately drawn to social media subjects. Her diligence and commitment to her course, along with her passion for social media, saw Aislin set up her own successful business The Beauty Collection. Her company is now experiencing incredible growth and the website is well on its way to becoming a go-to resource for Australian women.

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Aislin Mcleod (left) during her studies at Macleay with Melbourne coordinator Chris Hewson (centre) and fellow student Gianni Piccolo.

Soraya Darwish was “desperate to get out of the hospitality game” and hoped Macleay’s Advertising and Media course would be the catalyst for that change.

With extensive real-world experience and enthusiasm, Soraya quickly made an impression on her lecturers, but she was unsure which creative discipline to pursue. One of Macleay’s lecturers suggested account management, a career choice requiring great verbal and written communication and a strong customer focus. At first reluctant, Soraya soon realised that an account executive role would not only be a dynamic career choice but one reflective of her vibrant personality.

Within months of graduation from Macleay, Soraya landed her first account executive role with Melbourne’s AJF Partnership.

Tell me more

Macleay’s new Melbourne campus sits right in the heart of the city’s thriving café, entertainment and agency precinct near Flinders Street Station. Macleay offers innovative and specialised courses in business, journalism, digital media and advertising – all tailored to meet the rapidly evolving needs of these industries.

The one-year Diploma of Advertising and Media is exclusive to Macleay and one of only two course providers in Australia offering a Higher Education Diploma award that can articulate successfully into a two-year Bachelor’s degree.

The Diploma qualification runs over three trimesters and entry is via interview, not ATAR. On completion, graduates can launch a career in either advertising or media, or use the Diploma as an entry point for further study. It can also help fast-track those who have previously studied graphic design, creative writing, psychology, marketing or communications directly into jobs in advertising and media agencies.

What will I learn?

Unlike other advertising courses, the Macleay diploma offers a complete overview of the job opportunities in the advertising and media industries. This includes creative, accounts, media, digital, marketing, social media and design.

Students learn the importance of research and strategic thinking alongside the practical creative and digital production know-how needed to launch a successful career. Macleay offers job-relevant, university-level learning that combines theory with hands-on skills as a practical entry point to a career.

Why Macleay?

Class sizes at Macleay are small and personalised (maximum size of 25 students) compared to the big universities such as RMIT and Swinburne – and Macleay students are taught by working  industry professionals rather than university academics.

The recent government QILT survey (Quality Indicators for Learning & Teaching) ranked Macleay’s teaching quality at 90.5%, around 10% above the national average and higher than many Melbourne universities. While traditional universities can struggle to develop and deliver up-to-date, industry-relevant content, Macleay students learn from industry specialists equipped with the current knowledge and skills sought by employers.

Macleay’s internship program complements the industry-focused learning by mentoring students to gain real-world experience with an advertising agency, media company or creative studio. Students also attend a variety of industry events and visit agencies and production companies to build their networks and increase their chance of employment.

If the Diploma of Advertising & Media could be the next step in your creative career, chat with one of our careers advisors by calling 1300 939 888 or emailing study@macleay.edu.au.

 

Chris-Hewson
By Chris Hewson
Melbourne Coordinator & Lecturer

Banner image:
Back row (left to right): Michael Loader, Andrew Warren.
Front row (left to right): Tareen Winter, Jennifer Van Merkesteijn, Jasmine Tambouras, Stephanie Vitacca, Nathan Kleinig.

More Major Project Presentations

Macleay College’s Bachelor of Advertising and Digital Media final year students recently celebrated the presentation of their major projects. The students presented to an industry panel that included Kristy Chilman from the Brand Architect and the marketing consultant Louise Chamberlain.

The student projects included:

SheFit Mockup

SheFit , a new women’s fitness app developed by Madison Pinkus.

 

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Project Pawsible, a campaign by Madeline Khalil to reduce the stray dog population in Bali.

 

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ReconGeneration, a program to introduce indigenous ingredients to community gardens in schools developed by Mitchell Dodds.

 

LandS

L&S, a new skateboard company by Peter Bieri, creating boards for girls – designed by girls.

Major Project is the capstone unit of the Bachelor of Advertising and Media and prepares graduating students as they launch themselves into the industry. Based on their skills and passions, students are asked to plan, manage and execute all the stages of an original piece of work, to a high professional standard. The project can be: creative (print, audio, moving image etc); a digital media project (app, game, web, video, animation, interactive, social media):  strategic media project; or a marketing or account management project.

Click here for more information about the Advertising and Media course on offer at Macleay College.

#macleaycollege #advertising

Pictured above:
Graduating students (back row left to right): Peter Bieri, Mitchell Dodds, Madison Pinkus and Madeline Khalil. Industry Panel (front row left to right): Kristy Chilman from the Brand Architect and the marketing consultant Louise Chamberlain.

The art of becoming an Art Director

When Rowan Slade started his studies, he was a self-confessed “guy from a beachie town who made cappuccinos”. This might sound familiar. Finishing school and moving into a career can often be daunting, but after a couple of years of study Rowan discovered the art of becoming an Art Director. Proof of his artistic talent was on display recently with his graduating project from Macleay’s Bachelor of Advertising and Media, where Rowan created an art installation that explored the tension between the fantasy and brutality of Reality TV. 

Rowan describes the humble beginning of his creative career behind the cappuccino machine on his blog: “It was here, meeting and talking to a variety of different people, that I learned the value of customer experience for a business. I thrived working with others but decided that I didn’t want to be stuck in the hospitality bubble.”

“My life has been consistently drawn towards the creative arts and I’ve been a performer since my childhood; refer to mum for videos. I moved out on my own to Sydney where I’ve continued to study and further my career. I’ve studied acting, film & media production and travelled aplenty – and it’s all these influences of working within and being around creativity that have driven me to work in the advertising and media industry; in particular, the ability to use my creativity to drive business.”

Rowan has a keen eye and a great sense of style, so even his early college projects stood out. One of my favourites was a brand he developed from scratch (excuse the pun), for a real-world client in his Advanced Digital Design class. ‘RuvBox’ is a pet care pack that Rowan developed a logo, packaging, magazine advertising and merchandising for.

Rowan’s branding project for ‘RuvBox’

Once Rowan got a video camera in his hand, he started producing some fun and quirky video content, like this engaging digital content piece with Sophie Robertson visualising the word ‘Joy’ in their Art Direction and Design class.

But Rowan hasn’t limited his creative talents to visual mediums, he also produced a great podcast on ‘TV Streaming’ in his Radio Advertising & Podcasting class with our award-winning radio lecturer Cameron Horn. Have a listen here: https://drive.google.com/file/d/1djurNOZl_p-Iw6hBbL5S2iEXRzRbL2_E/view

It was of course a highlight of Rowan’s time at the college to see him create a visual installation exploring his ideas around Reality TV. It was an ambitious project to take over a whole room; design and build a floral installation; contrast this with a broken television and image of a bleeding heart; and invite people to sit in the installation and share their selfies on Instagram.

Both Adam Ross, executive creative director at the projects* and the marketing consultant Louise Chamberlain, who sat on the industry marking panel commended Rowan’s courage and ambition in creating an immersive and interactive installation. The next challenge for Rowan is to make his creative mark on the advertising industry. Stay tuned.

Rowan presenting his major art directing project to Adam Ross and Louise Chamberlain.

Reaction

Instagram reactions to Rowan’s installation.

If you would like to see more of Rowan’s work, you can check out the creative portfolio on his blog here:

https://rowanjslade.wordpress.com/creative-portfolio/

Featured image of Rowan Slade and fellow Advertising & Media student Grace Cooper by Alana Taylor-Benn.

Macleay College offers diploma and bachelor courses in Advertising & Media in the campus in both Sydney and Melbourne.  For more information click this link.

Congrats to our latest AdGrads!

Congratulations to the graduating Bachelor of Advertising and Media students who successfully presented their Major Projects to a panel of industry judges.

Major Project is the capstone unit of the Bachelor of Advertising and Media and prepares graduating students as they launch themselves into the industry. Based on their skills and passions, students are asked to plan, manage and execute all the stages of an original piece of work, to a high professional standard. The project can be: creative (print, audio, moving image etc); a digital media project (app, game, web, video, animation, interactive, social media):  strategic media project; or a marketing or account management project.

The students proudly presented the following works:

MatthewFiacchi-SpectrumMatthew Fiacchi developed Spectrum, a queer wellness app designed to improve quality of life for queer people of all backgrounds. The app provides unique information and resources that help users connect, learn and navigate difficult mental health issues. 

ataylor-benn_DilemmialsDillemials is a positive psychology, social media platform for millennials developed by Alana Taylor-Benn. The platform encourages users to share their thoughts, feelings and anxieties within a supportive digital community.

 AdrianaKind_study choices app2Adriana Kind created a careers and study advice app for prospective tertiary students. The app assists young adults in finding relevant study information and career advice after graduating from high school.

Grace Cooper - Your VibeYour Vibe is a health and safety campaign targeted at young music festival attendees. The brainchild of Grace Cooper, the campaign addresses the topic of drug and alcohol safety in a fun and engaging manner.

Sophie Robertson - Foodface1Sophie Robertson developed FoodFace, a full-service food sharing app that helps people make the most out of cooking. The app encourages users to share recipes, advice, reviews and dining experiences.

Rowan Slade - RealityTVvsFantasy1Reality TV vs. Fantasy TV is a beautifully executed art piece for young women, that represents the contrast of reality and fantasy. The work was installed on campus by Rowan Slade, and encouraged audiences to interact with the work, by taking a seat and a sharing selfie.

The judges were blown away by the level of creativity and innovation showcased by these talented students and are excited to see what’s next for them as they enter the industry.

If you are interested in a career in Advertising and Media, Macleay College is currently enrolling for the trimester 2, starting on May 28th.

Click here for more information.

CONGRATULATIONS TO MACLEAY COLLEGE’S LATEST ADVERTISING & MEDIA BACHELOR GRADS

Congrats to this trimester’s graduating Bachelor of Advertising & Media students Daniel Koublachvili (L), Robyn Lear (3R) and Caitlin Thomas (2R) who presented their final major projects to the industry panel of Experience Designer Sam Court (M), Samantha Benney, Regional Customer Marketing Manager (3L), Accolade Wines and Kristy Chilman, Marketing Lead at The Brand Architect (R).

Daniel developed an application to allow people to donate rounded up change to charities called LINK. Robyn developed a strategic marketing and communications plan for SKYY VODKA in Australia, and Caitlin Thomas developed a social media platform for Tweens called HEYU.

They have certainly set the bar high for next trimester’s graduating bachelors!

Ian Thomson (2L), Head of the Advertising & Digital Media Faculty at Macleay College.

AdGrad Sam Parrott making his mark at Carat Media

 

Where are you currently working and what do they specialise in? I currently work at Carat Media. We’re a media agency, specialising in how consumers connect & engage with brand through media channels.

Can you describe your role at your current job? I’m currently a Strategy Manager. I get looped into campaigns from the start, where I have a focus on our target market – exactly who the consumer is, and how we can connect with them. We do a heap of research, audience and data analysis on the consumers, to come up with a cross-platform strategy recommendation. It’s a lot of bigger projects, where we find out as much as we can about a demographic!

What have been some of the highlights at your current job? Media is a great industry to get involved with. There’s so many directions you can go down, learning a scope of the advertising world. There’s also some great initiatives to keep you here – agencies have relationships with media companies, a lot who love to throw a party! Besides this, a lot of internal opportunities too – where I’ve even won a trip to Bali! Actual work wise, I was the Business Manager on an awesome client campaign, which was nominated for three industry awards throughout 2016/2017! Having your work turn into something award worthy is so great to see. You can check out that campaign here.

What are your future career goals? Continue to develop my skills within the media & advertising industry. I’ve recently jumped over to Strategy, which has been an interesting move for me – especially coming over from an investment/client service background. I’m keen to continue working on some amazing campaigns, developing myself within the business, and climbing up that ladder – who knows, a future CEO?!

Why did you decide to study at Macleay and how has it helped you get to where you are now? Macleay College hooked me in with the way they had very clear, straight forward & speedy learning opportunities. I liked the fact I could study advertising specifically, and get the degree over and done within two years. Macleay College definitely opened the doors for me entering the advertising industry, where my Media teacher at Macleay, actually worked at Carat Media, giving me that one foot in the door!

What are some of your best memories of your time at Macleay?Creating some great friends, not only with the students, but also with the staff. I’ve got a couple of people who I’ve ended up working with, and still keep in contact with today. I found Macleay to also have a great network, who were all there to support each other.

Macleay College offers 1 year Diploma and 2 year Degree qualifications in Advertising & Digital Media.

Graduating Class of 2016 ‘Feel the Hype’ at their Final Showcase

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Macleay’s Advertising and Media Diploma graduating class of 2016 came together with friends and family to celebrate 12 months of hard work.

Joined by academic and support staff, alumni and industry professionals, the night was themed, organised and run by the students as part of their final term project.

The students were given a budget and asked to prepare their end of year creative portfolios of video, radio, outdoor, digital  and print campaign works, along with a major piece which took centre stage on the night.

In addition to celebrating the students and their work we were joined by three industry experts who judged the best work presented.

The three exceptional judges: Chantal Abouchar, Grant Flannery and Will Edwards have diverse experience in the fields of Advertising and Media. Working in very different industries and with areas of expertise spanning creative, entrepreneurship and digital, the judges were happy to share their knowledge and advice with our Advertising students.

Congratulations to the 2016 graduates on an hugely enjoyable and successful event. We will be keeping a keen eye on your new careers in advertising and media and we wish you all the best.

Thanks for sharing the hype!