Category Archives: Intern Stories

Stories from Students’ internship experiences while completing the Advertising course at Macleay College.

International Student: Chloe Geggus – Making AdWaves in Oz


What is your career goal?

To work in a global advertising agency and one day own an independent agency.

Why did you choose to study in Australia?

I fell in love with the country after doing a gap year here in 2013. Being English, the weather helps! Living here for two years it already felt like home so that’s why I looked at courses once I was back in England.

How did you find out about Macleay College?

I found the college through Google search when searching for advertising courses in Australia.

What is your impression of the course so far?

I am really enjoying it, I am learning so much. I think it is great that all our lectures work within the industry. It gets you more excited to work within the industry after hearing about specific projects and clients they have worked for.

What has been your favourite part of the course?

The practical elements, the fact you are given assignments that you would actually have to do in the real world of advertising. I will feel prepared when I am doing my internship and working within the industry.

Do you find it easy to be in an Australian learning environment?

Yes – there’s no better way in immersing yourself in a country than getting involved with locals.

Any advice to other international students?

I know a lot of international students are supporting themselves, so having to juggle college work, a job, internship and social life. It is important to stay focused and positive, and know that all the hard work will pay off.

What is your favourite Australian slang

I find it funny when Aussies say ͞arvo͟, short for afternoon.

What is your favourite place in Australia?

The Great Barrier Reef. Pretty much anywhere next to a beach!

Where should we come visit in the UK?

The Winter Wonderland at Hyde park in the winter. And overall London!

Find out more about Advertising at Macleay

Caitlin Thomas: Scholarship Winner for T3

Congratulations to Caitlin Thomas for winning the Advertising & Media scholarship for Trimester 3, 2016 valued at $5000. 

12011396_10206506666018465_201242697883468829_n1Caitlin is a second year Bachelor student, who showed great tenacity in her very first trimester of study by putting together a winning spread for B&T magazine.

Un-phased by the task of organising and art directing a photo shoot although she had never attempted this before, Caitlin arranged a model, makeup artist and photographer to put together her solution to the ‘Untranslatable Words” feature in the IF section of B&T that was pitched by the Macleay College Advertising & Media students.

You can read about Caitlin’s experience putting this project together here:

In the meantime, Caitlin did so well during her internship at IDEAWORKS, they offered her a job. She is doing a great job balancing full time work and part-time study.

Congratulations Caitlin, and we look forward to having you as an ambassador for the Advertising & Media course at Macleay College this trimester.

To see Caitlin’s blog, click here:

What does success look like?


Ashleigh Hogan looks at the elements that define “Success” in an Advertising agency by relating it back to her own hopes and dreams.

From someone who is seemingly at the bottom of the food chain in the Ad Industry, I have given alot of thought of what I think success would look like. It has also been a question that was brought up in one of my marketing classes; “In the Ad Industry, what does success look like?”

We were given so many different options of answers to choose from; the money coming in the agency and its value, the prestigious awards that it has won, the amount of charity projects the agency was involved with, the case studies or is it the list of big clients. After two hours of arguing between 12 students in the class on which was better to have in an agency, we slowly figured out that we had no clue. First, we have never been in an Ad agency and second, there was no purpose to us arguing because, we were all right. HOW? Because success is measured differently to different agencies.

The same topic came up in my singing lesson last week, about how people in the community measure success in the music industry. Being a singer, going to my weekly class for the past 6 years, people loose faith in you because ‘you haven’t made it.’ People hear you sing and they think that you belong on X-factor or The Voice, because they believe that is the only way to be successful. That’s how you become successful. Being famous, selling albums, making it on the radio, having sell-out concerts, touring the world, going on Ellen, HECK win awards! But what they don’t understand is that people can be successful without the money, fame, and the trophies that do nothing but collect dust. The music industry is a prime example of how perceptions of success is a narrow minded Hallway, that the meaning of Music has faded due to the image of success.

My singing teacher told me about a famous modern australian singer, that she is very close with. A singer who was given the chance to live in the spotlight and swim in fortunes, but rejected it for the easy going, come and go lifestyle that many artists wouldn’t choose if they were given the chance for fame. Don’t get me wrong, he would be stopped on the streets for signatures, selfies and with every gig, it is ALWAYS an instant sell out. People know him but he doesn’t feature on NOVA like Adele does, I don’t think I have seen him on TODAY in 10 years and he hasn’t made headlines since 2012. But he sells out everytime. She told me that, he tried that lifestyle when he was younger, but that just wasn’t him. So… what does it mean to be successful to a person who rejects the perceptions of success in the music industry…? Could you say that his idea of success was just having the ability to create his music, as free as he can be, for a crowd to enjoy? Is that enough to be successful?

It’s hard to explain to people what us, ‘Amateur Singers’ love about going to our classes, knowing that it is a minor possibility of us ‘making it’ and why we still go. I’m still explaining it to my mum! We were told to right down our goals for 2016 and as a little kid who sings at the school, you would write down “next year, I want to be as famous as Katy Perry,” but as the years go on, you appreciate music because it changes the way you see it. When we were that young we thought music was activity and success meant being famous but as we grew, we saw it as a hobby and success meant being happy and true to the art.

I feel as if back then old blues and Jazz singers weren’t born into the expectations of becoming famous in order to be seen as if they ‘have made it.’ They were truly and passionately giving their heart and soul to the art of music, and thats what made them famous. Sam Cooke, Louis Armstrong, Ella Fitzgerald, Etta James; they were born into the age of depression and so music was their for them so that they could express how they felt. It was a different time because the industry was head hunting for these types of people, who were true to the art and now, artists are chasing down ‘the dream,’ selling themselves for ‘success.’

You have so many people with amazing talent and even though this post may seem bias, I think that the people who are making it in the big bad world are just as talented and amazing as those who chose the independent life. The only difference is, they have different ways of measuring their success…. and both ways work!

It’s hard to explain to people why I sing because they think i’m wasting my talent and money for something that they believe that I don’t want to pursue in the music industry (get famous). My film lecturer once told me, “if you love something and it makes you happy, you would spend a million dollars to keep it going because thats what you do for the things you love.” When it comes down to singing, I have never wanted to be famous in the way that I would lose the connection I have with my music and so I can relate to the Famous singer I spoke about in this post. I would never want to lose sight of why I create music or why I sing and if that means i’m not going to be a billionaire…well, tough luck.

Bringing it back to the Ad Industry, I see so many similarities between the Music Industry and the Ad world. Everyone has their own ideas of being successful and that is what makes culture in a company. A united goal and vision to drive you YOUR idea of success, will be totally different to the other Ad agency on the block.

So what does Success look like?

Internships: Laura Hemsley at B&T

Macleay advertising student Laura Hemsley was lucky enough to pick up an internship at the the industry’s most creative advertising and marketing marketing magazine B&T. 
BT0615_050Laura’s photo of Iona Macgregor published in B&T magazine.

Laura, as a keen lifestyle photographer who has been able to hone her skills during the photography workshop as part of her diploma of advertising. She was able to make herself (very) useful by taking photos for the recent “Women in Media” edition, 3 of which have been published.

“Not only was it a thrill to see my own photos published in B&T, but I also had the chance to meet the leading women in the advertising and media business.”

Check out Laura’s photos of Katie Rigg-Smith, CEO of Mindshare Australasia (P32), Lee Legget, CEO of Initiative (P43) and Iona Macgregor, Chief Strategy Officer at Publicis Worldwide Australia (P50) in the  current issue.


But a surprising highlight of the internship experience was when radio personalities Hamish and Andy walked into the offices of B&T. And of course Laura couldn’t resist asking someone else to take the photo this time.

Carlos Alcantara at THE STATION

1G0A2316I’ve read a lot about the Shopper Marketing and it seems very interesting. I’m thinking to go to this way to find my internship and learn more about it. There are many definitions for Shopper Marketing as it comprises a vast array of tasks and touches different areas inside companies. Holistic approaches usually bend barriers and generate a wider set of definitions. Mostly, Shopper Marketing relates to marketing programs that reach shoppers inside the retail environment. This includes category management, format and place of displays, packaging and POS, promotions including in-store sampling, research, mobile apps integration, etc. Shopper Marketing uses strategic approaches to enhance in-store shopper experiences to increase sales and brand equity – including differentiation and brand appeal. But successful Shopper Marketing campaigns will go beyond delivering increased sales; they will also improve brand-retailer relationships, increase incidence of trip types and foot traffic, etc.

After completing his internship as part of his Diploma of Advertising Carlos completed at Macleay College, he was offered a full-time position at the media agency MAGNA GLOBAL.

Click here to read more about Carlos’ internship experience

Ad Student Patricia Tamayo in Girlfriend Magazine

Great to see the recently graduated advertising student (and 2014 scholarship winner) Patricia Tamayo on the pages of GIRLFRIEND magazine.

Patricia talks about the hands-on experience she gained working on the college pitch for Renewable Energy that Macleay College ran with the activist organisation GET UP! As the pitch winner, Patricia and her teammates, Sarah Zaait and Jessica Germina won  an internship at THE MOVING PICTURE COMPANY, who produces many of GET UP!’s video and TV commercials.

This was not only a chance to get some valuable real world experience, but also allowed Patty to work on something that is close to her heart – saving the environment.


Intern of the Week: Patricia Tamayo


Name: Patricia Tamayo
Course: Advertising
Internship: Roger & Peach

How’s your course going with Macleay?

Things are going great! I’ve met incredible people and been a part of projects that I never would have even known about if I hadn’t gone to Macleay. I’ve learnt that it’s okay to be a pest – the only way you can get what you want is if you push yourself.

What do you get up to at your internship?

Things are pretty laid-back at Roger & Peach, mainly because it’s a design label and not an agency. I start my day on my laptop, noting what needs to be done, making sure that content is being posted to Facebook and Instagram and when each post needs to be scheduled.

Why do you think Macleay emphasise the importance of interning?

The best way to learn is by doing. You can learn a lot by researching, and writing essays but the best way to learn and gain experience is by going out into the industry and getting a taste of how it is in the real world.

What do you want out of this course?

I just wanted a good job that I could keep doing for a couple of years. I didn’t have a clue as to what I wanted when I started, but now I want more. I’ve learnt a lot of things at Macleay and I want to keep gaining experience that I can use to stay ahead of my competition.

What’s your biggest accomplishment?

Getting started as a freelance graphic designer. One of my lecturers helped me gain my first client and even after my first job with them, they’ve stuck with me. Because of this I’ve not only improved my design skills but I’ve also met likeminded people that are an absolute delight to work with.

Goal for the near future?

President of my own country. No, Dragon trainer. No, Starlord! Is that too much? Maybe I’ll settle with staying alive, finishing my course and getting a job.