Category Archives: Melbourne

THE MELBOURNE AD-VANTAGE

Melbourne students, launch your creative career with Macleay’s one-year Diploma of Advertising & Media just like these successful graduates have.

Aislin Mcleod came to Macleay College from what she describes as an “impersonal” university. She was excited by the possibility of a class environment where the lecturers knew your name and took the time to discuss teaching and learning with you.

Aislin was immediately drawn to social media subjects. Her diligence and commitment to her course, along with her passion for social media, saw Aislin set up her own successful business The Beauty Collection. Her company is now experiencing incredible growth and the website is well on its way to becoming a go-to resource for Australian women.

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Aislin Mcleod (left) during her studies at Macleay with Melbourne coordinator Chris Hewson (centre) and fellow student Gianni Piccolo.

Soraya Darwish was “desperate to get out of the hospitality game” and hoped Macleay’s Advertising and Media course would be the catalyst for that change.

With extensive real-world experience and enthusiasm, Soraya quickly made an impression on her lecturers, but she was unsure which creative discipline to pursue. One of Macleay’s lecturers suggested account management, a career choice requiring great verbal and written communication and a strong customer focus. At first reluctant, Soraya soon realised that an account executive role would not only be a dynamic career choice but one reflective of her vibrant personality.

Within months of graduation from Macleay, Soraya landed her first account executive role with Melbourne’s AJF Partnership.

Tell me more

Macleay’s new Melbourne campus sits right in the heart of the city’s thriving café, entertainment and agency precinct near Flinders Street Station. Macleay offers innovative and specialised courses in business, journalism, digital media and advertising – all tailored to meet the rapidly evolving needs of these industries.

The one-year Diploma of Advertising and Media is exclusive to Macleay and one of only two course providers in Australia offering a Higher Education Diploma award that can articulate successfully into a two-year Bachelor’s degree.

The Diploma qualification runs over three trimesters and entry is via interview, not ATAR. On completion, graduates can launch a career in either advertising or media, or use the Diploma as an entry point for further study. It can also help fast-track those who have previously studied graphic design, creative writing, psychology, marketing or communications directly into jobs in advertising and media agencies.

What will I learn?

Unlike other advertising courses, the Macleay diploma offers a complete overview of the job opportunities in the advertising and media industries. This includes creative, accounts, media, digital, marketing, social media and design.

Students learn the importance of research and strategic thinking alongside the practical creative and digital production know-how needed to launch a successful career. Macleay offers job-relevant, university-level learning that combines theory with hands-on skills as a practical entry point to a career.

Why Macleay?

Class sizes at Macleay are small and personalised (maximum size of 25 students) compared to the big universities such as RMIT and Swinburne – and Macleay students are taught by working  industry professionals rather than university academics.

The recent government QILT survey (Quality Indicators for Learning & Teaching) ranked Macleay’s teaching quality at 90.5%, around 10% above the national average and higher than many Melbourne universities. While traditional universities can struggle to develop and deliver up-to-date, industry-relevant content, Macleay students learn from industry specialists equipped with the current knowledge and skills sought by employers.

Macleay’s internship program complements the industry-focused learning by mentoring students to gain real-world experience with an advertising agency, media company or creative studio. Students also attend a variety of industry events and visit agencies and production companies to build their networks and increase their chance of employment.

If the Diploma of Advertising & Media could be the next step in your creative career, chat with one of our careers advisors by calling 1300 939 888 or emailing study@macleay.edu.au.

 

Chris-Hewson
By Chris Hewson
Melbourne Coordinator & Lecturer

Banner image:
Back row (left to right): Michael Loader, Andrew Warren.
Front row (left to right): Tareen Winter, Jennifer Van Merkesteijn, Jasmine Tambouras, Stephanie Vitacca, Nathan Kleinig.