Macleay Advertising lines up industry pros for expert talks

Art Director Robert Concepcion shows the ad students some tricks at THE MONKEYS
Art Director Robert Concepcion shows the ad students some tricks at THE MONKEYS

 

ADSPEAKS is a new series of talks from advertising industry experts presented by the Macleay Advertising faculty.
The talks are hosted at Macleay’s Surry Hills campus, and focus on topical issues within Adworld. The series features a regular series of leading industry specialists across creative, digital media, strategic planning, marketing and account management areas.
Advertising program leader, Ian Thomson, said ADSPEAKS has been developed to give budding advertisers contemporary insights into relevant industry issues and know-how. ADSPEAKS has been designed to teach new approaches, methodologies, strategies and skills from some of industry’s most innovative and leading minds.
Previous advertising guest speakers have included Ogilvy Media Director Garth Agius, Leo Burnett Planning Director Caroline Ghatt, Profero Creative Director Matthew Delprado, The Monkeys Art Director Robert Concepcion, Magnaglobal MD Victor Corones, copywriter David Higginbotham, freelance creative director Daniel Evans and TVC producer Tony Tvrdeich,
AdSpeaks is open to Macleay students with limited sessions available for industry and public. If you would like to attend one of the above industry talks, email Ian at ithomson@macleay.edu.au
You can read summaries of previous ADSPEAKS here:
https://www.macleay.edu.au/blog/macleay-visits-robert-concepcion-for-adspeak-2013
https://www.macleay.edu.au/blog/matthew-delprado-of-profero-visits-macleay
https://www.macleay.edu.au/news/adspeak-2013-series

Screen Shot 2014-01-09 at 3.06.21 PM

Students at the coalface

2013 Macleay student Katrina Fowler has made the news! Well, been interviewed in the news at least, about how her time at Macleay and various internships this year have helped set her career path and goals. Great work Kat!
http://www.smh.com.au/national/tertiary-education/business-students-at-the-coalface-20131218-2zkkh.html
20131211_macleay_advertising_8041-Edit

Advertising Class of 2013 LAUNCH into the industry

The Macleay College graduating Advertising class of 2013 held an exhibition last week named LAUNCH, where the students took-off into their new careers. The evening was a smashing success, with lots of industry folks coming along to review work and meet prospective hires, and a great speech by Macleay alumnus Daniel Cutrone, Investment Director at Initiative Media.
There’s a fantastic wrap-up of the event here:

https://www.macleay.edu.au/blog/advertising-class-of-2013-launch-into-the-industry

macleay launch

They’re a good looking lot, right?

Kanye West or a Creative Director?

According to Kanye, he’s both. He’s the creative director of society. He said everything that’s ever been said, ever. He invented both classical music and modern hip-hop before going on to invent post-modern classical hiphop. Your creative director only invented Facebook and advertising… That gold lion doesn’t seem so impressive now, does it?

kanye2

Obviously only half of what you’ve just read is true… And you know damn well which half. But thanks to this website, we now have a depository for everything two of the most ‘influential’ people in the world have said. Plus it’s in game form, bonus!
As a creative director I’d just like to add that this website ‘has legs’ and ‘moving forward’ it should focus on ‘winning awards’.

Post by Callum Hanks

Doesn’t smoking kill enough people?

“FREE ELECTRONIC CIGARETTE?! Just let me put my cigarette down, get my phone out, open my QR reader, point the came…..” – The dude that just crashed trying to actually scan this billboard while travelling 80km/h on a motorway.

ecig

First off, in America where this ad (obviously) ran, only 19% of the population have ever used a QR code, this is the exact same percentage as americans who smoke. Now I’m not big on these newfangled “Statistics”, “Numbers” or “Logic” things, but surely if a Venn diagram was made of these two groups you’d see two lonely circles, just barely touching each other. Keep in mind that used a QR code includes those people, myself included, who’ve done a “oh, cool, it works… Well, I’m never using that again”.
But that’s not even the point; The point is to spare a thought for that guy from the first paragraph, probably called Chad, that crashed his car. Chad just wanted a free E-Cigarette, now Chad’s crashed his car, all because some person didn’t think ‘will anyone have enough time to scan this?’.
Why not just place your completely un-targetted QR code on the street, where it can be ignored like the rest of them?

Post by Callam Hanks

A BLOG BY MACLEAY COLLEGE ADVERTISING & DIGITAL MEDIA STUDENTS

%d bloggers like this: