Check out the line-up of industry speakers coming to Macleay Advertising in T1 2014.
Click on the link below or any of the photos for more infos.
Cover Girl signs up some big names to prove that girls can. A good example of inpirational and aspirational testimonial advertising, don’t you reckon?
Selling Whiskey through an emotional father and son story based on literacy, is a great example of the rise and rise of emotive advertising, where creating a strong emotional bond to a product or brand seems to be more in vogue than reminding us what is special about it. Does this signal the death of the USP?
The Macleay College graduating Advertising class of 2013 held an exhibition last week named LAUNCH, where the students took-off into their new careers. The evening was a smashing success, with lots of industry folks coming along to review work and meet prospective hires, and a great speech by Macleay alumnus Daniel Cutrone, Investment Director at Initiative Media.
There’s a fantastic wrap-up of the event here:
They’re a good looking lot, right?