Tag Archives: Copywriting

And the Winners for 2016 are…

We are proud to announce the winners of the Advertising & Media Showcase Awards for 2016 for the best student work from the advertising and media diploma and bachelor students at Macleay College in both Sydney and Melbourne. Well done guys!

As part of Macleay College’s Hype End of Year Showcase held in December last year, the 2016 Advertising & Digital Media Faculty Awards where handed out to students that achieved the highest grades for their work throughout the year.

And the winners for 2016 are…

Best Print Ad: Michael Lamb “One Pair of Sneakers” Converse Shoes

Best Typographical Poster: Teresa Solaese “Dachshund”

Best Photographic Project: Chloe Geggus “Savvy Brides” Bridal Dresses

Best Copywriting: Daniel Koublachvili “Link 4 Change” Children’s Charity

Best Outdoor Campaign: Rowan Slade “You’re Not That Guy” Gun Control Campaign

Best Radio Commercial: Brooke Demenezes “Gymbaroo” Child Care

Best Video: Cassandra Sabin “One for One” Tom’s Roasting Company

Best Video: Caitlin Thomas “Super-Tough” Dr. Martens Boots

Best Social Media Project: Ellen Rafferty, Michael Lamb & Aislin Mcleod “Social Studio”

Best Marketing Plan: Daniel Fitzsimmons “Chanel”

Best Cross-Media Campaign: Alicia Sanarko “All Eyes on You” Chevrolet Corvette

Best Portfolio: Cassandra Sabin

Construction Work to Constructing Copy #MadeAtMacleay

I have fond memories of Ernie Ciaschetti in my Digital Design class back in 2014. He was a talented student and for a time there I thought he’d make a good Art Director but his love of writing won him over and I spoke with him recently about his new role as Copywriter for Saatchi & Saatchi.

Can you describe your new role at Saatchi & Saatchi?
I am a copywriter, so my day to day is either ideating or writing copy for a range of different clients.

What have been some of your career highlights since graduating from Macleay?
Some highlights include hearing a script I’d written on the radio for the first time, winning a pitch with my partner and getting a job at Saatchi and Saatchi.

What are your future career goals?
Win some awards and get a job in New York. We can all dream right?

Why did you decide to study at Macleay and how has it helped you get to where you are now?
To cut a long story short, I was working in construction with my mate Luke, he was studying his Diploma of Advertising at Macleay. He was about one semester in and was really enjoying it. I was over working in construction and Luke recommended I join him at Macleay. So I did. What attracted me to Macleay was the opportunity to learn about all different aspects of the industry from people who have been there and done it. It was their industry insights that not only helped me decide what position best suited me (copywriting), but also prepared me for the crazy world that is advertising.

What are some of your best memories of your time at Macleay?
We went on an excursion to a printing factory- seeing all that machinery in action was something I’ll never forget. Also, working on a TVC for the National Indigenous Culinary Institute, being involved from the initial concept to the final TVC was really rewarding.

Jason Gemenis is a Digital Ninja and teaches Digital Design and Advanced Digital Design for Macleay College’s Diploma of Advertising and Bachelor of Advertising and Media.