Tag Archives: Macleay College

More Major Project Presentations

Macleay College’s Bachelor of Advertising and Digital Media final year students recently celebrated the presentation of their major projects. The students presented to an industry panel that included Kristy Chilman from the Brand Architect and the marketing consultant Louise Chamberlain.

The student projects included:

SheFit Mockup

SheFit , a new women’s fitness app developed by Madison Pinkus.

 

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Project Pawsible, a campaign by Madeline Khalil to reduce the stray dog population in Bali.

 

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ReconGeneration, a program to introduce indigenous ingredients to community gardens in schools developed by Mitchell Dodds.

 

LandS

L&S, a new skateboard company by Peter Bieri, creating boards for girls – designed by girls.

Major Project is the capstone unit of the Bachelor of Advertising and Media and prepares graduating students as they launch themselves into the industry. Based on their skills and passions, students are asked to plan, manage and execute all the stages of an original piece of work, to a high professional standard. The project can be: creative (print, audio, moving image etc); a digital media project (app, game, web, video, animation, interactive, social media):  strategic media project; or a marketing or account management project.

Click here for more information about the Advertising and Media course on offer at Macleay College.

#macleaycollege #advertising

Pictured above:
Graduating students (back row left to right): Peter Bieri, Mitchell Dodds, Madison Pinkus and Madeline Khalil. Industry Panel (front row left to right): Kristy Chilman from the Brand Architect and the marketing consultant Louise Chamberlain.

Graduating Class of 2016 ‘Feel the Hype’ at their Final Showcase

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Macleay’s Advertising and Media Diploma graduating class of 2016 came together with friends and family to celebrate 12 months of hard work.

Joined by academic and support staff, alumni and industry professionals, the night was themed, organised and run by the students as part of their final term project.

The students were given a budget and asked to prepare their end of year creative portfolios of video, radio, outdoor, digital  and print campaign works, along with a major piece which took centre stage on the night.

In addition to celebrating the students and their work we were joined by three industry experts who judged the best work presented.

The three exceptional judges: Chantal Abouchar, Grant Flannery and Will Edwards have diverse experience in the fields of Advertising and Media. Working in very different industries and with areas of expertise spanning creative, entrepreneurship and digital, the judges were happy to share their knowledge and advice with our Advertising students.

Congratulations to the 2016 graduates on an hugely enjoyable and successful event. We will be keeping a keen eye on your new careers in advertising and media and we wish you all the best.

Thanks for sharing the hype!

AdNews features Macleay Graduate Daniel Cutrone #MadeatMacleay

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Daniel Cutrone thought he wanted to get into creative, but after graduating from Macleay College he’s found the sweet spot between creativity and science in the media world as head of investment at Match Media.

I always wanted to get into creative. Growing up I was always fascinated by the advertising industry, judging what I deemed to be smart creative messaging. After finishing school I looked into getting an education in marketing and landed a place at Macleay College.

To get my foot in the door I called all the top creative agencies, applied for all the entry-levels roles available, but I wasn’t getting anywhere. One of the students I studied with had landed a media assistant role and it was through those connections that I found myself in my first role at UM. At the time I still wanted a creative role and hoped I could do a sideways step into a creative agency, but after a few months I really started to enjoy media strategy and implementation and my dreams of working in a creative agency became a distant memory.

I’ve been head of investment at Match Media for just over six months and I get to work with a passionate, motivated and ambitious leadership team that keeps its values and vision close to its heart. I love the people, the pace of change, negotiations, the strategies and the implementation of plans within media, but it’s the sweet spot of creativity and science behind media plans that I underestimated. I found myself swept up in a role which gave me ambitious targets to achieve, opportunities to negotiate and trade, creative thinking and sophisticated tools to develop communication plans.

While I was at Macleay College I got a complete picture of the industry, including creative, legal, media, planning, production, so I gained a pretty good understanding of where media sat in the eyes of our clients.

Media and advertising is becoming the lifeblood of many major companies today. It is replacing the front door or bricks and mortar locations and therefore playing a much more active role for businesses. Today media provides more tangible business outcomes than ever before, when the change of a website or an outcome of a negotiation can impact ROI. It’s an exciting time to work in media.

Find out more about Advertising & Media at Macleay

Macleay Lecturer and Graduate Shine Bright at ACRA Awards #MadeatMacleay

The Australian Commercial Radio Awards (ACRA) are Aussie radio’s night of nights and the 2016 awards proved that Macleay’s lecturers and graduates can deliver.

Copy writing and Radio Lecturer Cameron Horn was most surprised to win his 5th ACRA in 5 years, when his campaign for Spot Go Cleaning Products picked up Regional Campaign of the Year.

“I really didn’t expect this,” says Cameron. “I just kept eating as they were announcing it. I actually dropped my cutlery when they announced it. I couldn’t believe it.”

Cameron says, the real surprise was in that about 8 clients had rejected the idea behind the Campaign. “Persistence really does pay off. I’ve had this idea in my mind since about 2010!”

The night wasn’t finished for Cameron though, as later, his campaign that he collaborated with Macleay graduate Katrina Fowler for client Carl’s Junior, won Best Regional Sales Promotion.

“I wrote these, Katrina and I voiced them, then our promotions team worked on them at Southern Cross Austereo. The results were astronomical for the client. They were running 700% above their projected targets after the promotion.”

Katrina was also a finalist in the Best Newcomer to Radio category. “Hey, I was just stoked to be a finalist – that’s top 5 in Australia! Awesome!” Katrina said after the event. This follows up Katrina’s nomination as a finalist last year in the Commercial writing category.

Listen to the Spot Go Campaign:

Construction Work to Constructing Copy #MadeAtMacleay

I have fond memories of Ernie Ciaschetti in my Digital Design class back in 2014. He was a talented student and for a time there I thought he’d make a good Art Director but his love of writing won him over and I spoke with him recently about his new role as Copywriter for Saatchi & Saatchi.

Can you describe your new role at Saatchi & Saatchi?
I am a copywriter, so my day to day is either ideating or writing copy for a range of different clients.

What have been some of your career highlights since graduating from Macleay?
Some highlights include hearing a script I’d written on the radio for the first time, winning a pitch with my partner and getting a job at Saatchi and Saatchi.

What are your future career goals?
Win some awards and get a job in New York. We can all dream right?

Why did you decide to study at Macleay and how has it helped you get to where you are now?
To cut a long story short, I was working in construction with my mate Luke, he was studying his Diploma of Advertising at Macleay. He was about one semester in and was really enjoying it. I was over working in construction and Luke recommended I join him at Macleay. So I did. What attracted me to Macleay was the opportunity to learn about all different aspects of the industry from people who have been there and done it. It was their industry insights that not only helped me decide what position best suited me (copywriting), but also prepared me for the crazy world that is advertising.

What are some of your best memories of your time at Macleay?
We went on an excursion to a printing factory- seeing all that machinery in action was something I’ll never forget. Also, working on a TVC for the National Indigenous Culinary Institute, being involved from the initial concept to the final TVC was really rewarding.

Jason Gemenis is a Digital Ninja and teaches Digital Design and Advanced Digital Design for Macleay College’s Diploma of Advertising and Bachelor of Advertising and Media.

Macleay Advertising lines up industry pros for expert talks

Art Director Robert Concepcion shows the ad students some tricks at THE MONKEYS
Art Director Robert Concepcion shows the ad students some tricks at THE MONKEYS

 

ADSPEAKS is a new series of talks from advertising industry experts presented by the Macleay Advertising faculty.
The talks are hosted at Macleay’s Surry Hills campus, and focus on topical issues within Adworld. The series features a regular series of leading industry specialists across creative, digital media, strategic planning, marketing and account management areas.
Advertising program leader, Ian Thomson, said ADSPEAKS has been developed to give budding advertisers contemporary insights into relevant industry issues and know-how. ADSPEAKS has been designed to teach new approaches, methodologies, strategies and skills from some of industry’s most innovative and leading minds.
Previous advertising guest speakers have included Ogilvy Media Director Garth Agius, Leo Burnett Planning Director Caroline Ghatt, Profero Creative Director Matthew Delprado, The Monkeys Art Director Robert Concepcion, Magnaglobal MD Victor Corones, copywriter David Higginbotham, freelance creative director Daniel Evans and TVC producer Tony Tvrdeich,
AdSpeaks is open to Macleay students with limited sessions available for industry and public. If you would like to attend one of the above industry talks, email Ian at ithomson@macleay.edu.au
You can read summaries of previous ADSPEAKS here:
https://www.macleay.edu.au/blog/macleay-visits-robert-concepcion-for-adspeak-2013
https://www.macleay.edu.au/blog/matthew-delprado-of-profero-visits-macleay
https://www.macleay.edu.au/news/adspeak-2013-series

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Students at the coalface

2013 Macleay student Katrina Fowler has made the news! Well, been interviewed in the news at least, about how her time at Macleay and various internships this year have helped set her career path and goals. Great work Kat!
http://www.smh.com.au/national/tertiary-education/business-students-at-the-coalface-20131218-2zkkh.html
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