Tag Archives: superbowl

SuperBowl 2015 Deliver’s The Best (And Most Expensive) Ads on TV

Advertising student, Dion Heal takes a closer look at his five favourite television commercials from Superbowl 2015. Take a look at the amazing work US big name brands produced this year…

February only really means one thing in the world of advertising.

Superbowl.

The commercials aired during the game have become as much of a cultural phenomenon as the half-time show or the actual game itself.

With over 100 million people tuning in each year, its expected that companies would take advantage of this tremendous viewership and sell their product to 1/3 of the United States. At a very steep price however. The 2015 cost for a 30 second spot? Almost $4.5 million. That’s $150,000 per second, so companies are going to make sure every cent is worth it.

Some of the most notable ads in television history were produced for SuperBowl broadcast such as Apple’s ‘1984’, and 2015 did not fail to deliver some of the best TVCs. Many which are great sources of inspiration for us as Advertising students.

Esurance – ‘Sorta Pharmacy’
2 years on from the end to Breaking Bad which probably sent its fans into separation anxiety for a few months, esurance owned by Allstate, an American insurance company, brought back Walter White as a ‘sorta’ pharmacist. Basically, stick a beloved character in an ad, and people are going to pay attention.


Reebok – Freak Show – Be More Human

In one word? Inspirational. One of those ad’s that makes you look at the hardworking people onscreen only to realise that you’ve been sitting on the lounge eating chips for the last hour. It makes you look at how you can be “a better human”; to quote the ad, and Reebok is hoping you will choose to buy their products to help you do that. And the Braveheart-esce soundtrack only adds to the desire to want to go outside and do a couple of pushups. Nice work Reebok.


Carl’s Jr. – Charlotte McKinney All-Natural

Well this is America. Football + A very large male viewership. It’s surprising we didn’t see this one coming.


NO MORE’s Official Super Bowl Ad

This is an ad campaigning for an end to domestic violence. This is a very captivating piece of viewing. You find yourself watching wondering what is going, only to realise the seriousness of it, leaving you to contemplate the situation.


Budweiser “Lost Dog”

Budweiser (an American beer company) continued on from last year’s SuperBowl ad called “Puppy Love”, incorporating the synonymous Budweiser Clydesdales in an absolutely heart wrenching video. You’ll be brought to tears only to be shocked and somewhat betrayed when you realise it was selling you alcohol. *cries*


Have you got any SuperBowl ads you loved this year?

Things You Can Do In The Dark

In Real Estate its all about Location, Location, Location.
In Comedy they say timing is everything.
In Advertising they say Content is King.

On February the 4th when ‘the world plunged into the darkness’ the team from 360i assembled in their war room, applied the above principles and created what I believe is one of the best advertisements of its time.

For those of you who don’t know let me give you a little bit of the backstory. During the third quarter of Super Bowl XLVII when a power outage at the Superdome stopped the game for 34 minutes, Oreo’s advertising team sent out a tweet that said, “Power out? No problem” with a picture of a single Oreo slightly lit with the caption “You can still dunk in the dark”. Within moments of the tweet being published it had over 15,000 Retweets and over 20,000 Facebook likes.

Screen Shot 2014-08-28 at 3.59.17 pm

Now I know what you’re thinking, it’s just a coincidence that these things happen at the same time. But let me tell you, there’s no such thing as coincidence in advertising. Oreo’s advertising agency 260i had a Social Media team with Strategists, Copywriters and Artists ready to jump on anything interesting that might happen during the world’s biggest sporting event.

So why do I think this is one of the best Ads of it’s time?

Location, Location, Location  – Where else can you get over 30,000 people talking about your product within seconds of placing your advertisement other than Social Media?
Timing is Everything – When a major event happens in the world most people hear about it first through Social Media. Oreo was ready and when the opportunity presented itself they pounced.
Content is King – It’s a simplistic image and message but beautifully summed up the moment.

Post by Adrian McLeod