Tag Archives: Video

Take a video… it will last longer!

They say a picture is worth a thousand words… well then what’s a video worth?

Last year I snapped a picture of a little girl I met in India called Angel. On paper, her story is all kinds of tough. After sleeping with someone outside her cast, Angel’s mum tried to drown her as a newborn. Although only three days old, Angel put up a fight and her little heart refused to stop beating. After her failed attempt to murder her newborn child, Angel’s mum gave Angel to a local rescue home and has never seen her since.

Whilst reading about my sweet Angel you feel for her, but its just text on a page, you will probably never think about her again. However, after seeing a picture of her sweet smile, you feel a deeper level of connection and more emotions are evoked as the story grows on you… a picture is worth a thousand words.

If a picture is worth a thousand words, what is a video worth? Videos are powerful and enable the viewer to transcend space and time. Whilst it brings me so much joy to gaze at Angel’s sweet face in her picture, I feel like I am back with her when I see a simple video of her. I have a video of Angel in her school uniform jumping up and down on her bed laughing and calling out to me, ‘Ukka Ukka,” which means big sister. The picture of Angel tells me a thousand words, of who she is, what she is like and who she will become; however, the video transports me back in time. Back to my Angel.

I can hear her voice and her laughter, I can see the excitement on her face and I can feel the love I felt for her right in that moment. The video is what I treasure. After months of not seeing Angel, her contagious laugh, which was once so loud in my ears slowly, softens, the memories of hours of jumping on the bed fade and hearing my name called over and over becomes a distant memory. Despite the time apart, it only takes one play of the video to make me feel like I am back with her. Maybe a video has the ability to make us feel those thousands of words in a picture.

Text can tell a powerful story, a picture is worth a thousand words but a video has the ability to transport us through time. Videos engage our minds like nothing else, they have the ability to unpack complex concepts quickly and evoke stronger emotions than any other medium. Videos have the ability to transport us through time and space and quench our mind’s thirst for information and interaction. Since video appeals to both sight and sound, it has the ability bring back our memories, beautiful memories of our journeys, memories like my Angel.

And the Winners for 2016 are…

We are proud to announce the winners of the Advertising & Media Showcase Awards for 2016 for the best student work from the advertising and media diploma and bachelor students at Macleay College in both Sydney and Melbourne. Well done guys!

As part of Macleay College’s Hype End of Year Showcase held in December last year, the 2016 Advertising & Digital Media Faculty Awards where handed out to students that achieved the highest grades for their work throughout the year.

And the winners for 2016 are…

Best Print Ad: Michael Lamb “One Pair of Sneakers” Converse Shoes

Best Typographical Poster: Teresa Solaese “Dachshund”

Best Photographic Project: Chloe Geggus “Savvy Brides” Bridal Dresses

Best Copywriting: Daniel Koublachvili “Link 4 Change” Children’s Charity

Best Outdoor Campaign: Rowan Slade “You’re Not That Guy” Gun Control Campaign

Best Radio Commercial: Brooke Demenezes “Gymbaroo” Child Care

Best Video: Cassandra Sabin “One for One” Tom’s Roasting Company

Best Video: Caitlin Thomas “Super-Tough” Dr. Martens Boots

Best Social Media Project: Ellen Rafferty, Michael Lamb & Aislin Mcleod “Social Studio”

Best Marketing Plan: Daniel Fitzsimmons “Chanel”

Best Cross-Media Campaign: Alicia Sanarko “All Eyes on You” Chevrolet Corvette

Best Portfolio: Cassandra Sabin