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Sustainability needs creativity

Growit-local1The Miami Ad School recently hosted Ben Peacock, founder of “The Republic of Everyone (ROE)”. Ben and ROE choose their clients. No, really. Having left his role as Creative Director of Unilever less than a decade ago, he decided he “would only do work that makes the world a better place”. And that they do. ROE work their creative solutions around four beliefs:

1. Sustainability needs creativity.

2. Everyone wants a better world.

3 The good companies should win.

4. You can’t change my behaviour.

The result of “using the tools of evil to do good”? Infectious advertising. For more on this topic and their work, see post at “The Creative Stable”: http://www.thestable.com.au/using-the-tools-of-evil-to-do-good/ 

or check out The Republic of Everyone:   http://republicofeveryone.com/