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Macleay’s advertising students were busy on set recently, producing their own short film to enter the GET UP! Campaign to save the Great Barrier Reef .
The students came up with the creative concept, then prepared the script, storyboard, organised the cast and locations and prepared the pre-production booklet. On the day of the film shoot each student took on a production role on set, ranging from the production manager, to the 1st assistant director to the costume and make-up artist. Other students were designated roles to source music, prepare graphics and edit the film. We are keeping our fingers crossed that the film will make the People’s Choice award as part of the Reef Reels competition. In the meantime here is a brief synopsis of the students’ concept:
“Set in the near future, “Fish Therapy” joins the homeless fish “Nomo” and the depressed tortoise “Squish” at a therapy session. Both have lost their homes due to the ongoing degradation of the Great Barrier Reef. The therapist, P. Sharman, tries to comfort Nomo and Squish, but is unaware of the depth of the problem. As the patients become increasingly despairing, can the therapist help them? Who is to blame? And what can be done?”
This is an inspiring vid offering some insights into the role of advertisers and their relationship to creativity. Be inspired.
DDB Group Asia Pacific
Courtesy of Jeremy Taylor Riley
Check out these unexpected spots for Nimble from Proximity Brisbane and ColensoBBDO Auckland, and beautifully made by The Sweet Shop in NZ which have just picked up Silver at Cannes. Great examples of creative storytelling.
Check out the whole article at ADWEEK under:
Hey guys, thanks to Visual Domain for the fun new video for the advertising course at Macleay College.
Check out this emotive campaign to have the name of the Washington NRL team changed. It sends out an important reminder when advertisers are developing brands and logos, not to stereotype, marginalise or discriminate against any group.
An ingenious and experiential solution to bring some awareness to mobile phone users in the cinema and on the road.
With the rise of low priced production tools (like DSLRs and prosumer editing) and user generated communications over platforms like YouTube and Facebook, advertising is being put back in the hands of the product owners. Trend: To be continued.
Check out this great documentary of Banksy’s siege on the city of New York. Irresponsible, irrepressible, irreplaceable and absolutely essential.